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THE CODE

What Women in Tech Should Leave Behind in 2025

As we step into 2026 (can you believe it’s already December 2025 slipping away?), I’ve been reflecting on the conversations in our WitVoices community calls. So many of you have shared the same quiet frustration: you’re doing groundbreaking work, yet your voice gets lost in meetings, emails, or Slack threads dominated by louder (often male) voices. The good news? A huge part of changing that starts with clearing out the communication clutter we’ve unintentionally picked up along the way.

This isn’t about becoming someone else. It’s about dropping the habits, phrases, fears, and styles that dim your expertise—so your authority shines through naturally. Let’s make 2026 the year your ideas land with impact.

Gif by rigobertabandini on Giphy

Here’s what I invite you to leave behind—and exactly how to replace it with something stronger.

🙇‍♀️The Apology Reflex

We’ve all done it: “Sorry, just circling back…” or “Sorry if this is a dumb question…” These micro-apologies train everyone (including you) to see your contributions as optional.

Action step this week: For the next seven days, catch yourself before you type or say “sorry” unless you’ve actually caused harm. Replace it with a direct opener:

  • Instead of “Sorry to bother you…” → “Quick question to keep us moving…”

  • Instead of “Sorry, one more thing…” → “Building on that…”

Track it in a note on your phone. By day four, you’ll feel the shift—and others will too.

🪴Over-Qualifying and Hedging

Phrases like “I’m not an expert, but…”, “This might be wrong…”, “Kind of” or “Just my two cents” undercut your credibility before you’ve even started.

Action step: Practice the “Strip and State” method. Write your point, then read it aloud and remove every softener. Example:

  • Before: “I’m not sure, but maybe we could possibly try optimizing the query this way?”

  • After: “Let’s optimize the query this way—it’ll cut runtime by 40% based on my tests.”

Record yourself in a voice memo saying the stripped version three times. Confidence is a muscle; this is your rep.

🙏Waiting for Perfect Permission

Many of us hold back ideas until they’re “fully baked” or until someone explicitly asks for our input. Meanwhile, half-formed thoughts from others get the airtime—and the credit.

Action step: Adopt the “70% Rule.” If you’re 70% sure of an idea, speak up. Start with: “Here’s a direction worth exploring…” or “One angle we haven’t covered yet…” You don’t need certainty to add value; you need presence.

Set a tiny goal: In your next two meetings, contribute one idea before anyone asks for it. Mark it on your calendar as a non-negotiable.

❓The Up-Talk and Over-Explaining Trap

Ending statements like questions (?↑) or piling on justification after every point signals uncertainty. Yes, context matters—but endless backstory buries your insight.

Action step: Use the “Headline + Evidence + Close” framework.

  • Headline: State your point clearly up front.

  • Evidence: One or two supporting facts.

  • Close: Stop talking.

Practice with a friend or in the mirror: “We should migrate to the new API. It reduces latency by 25% and aligns with our road map. Thoughts?” Then zip it. Silence invites response—it’s powerful.

😲 Fear of Being “Too Much”

The worry that being direct makes you “aggressive,” “difficult,” or “not a team player” keeps brilliant women playing small. In 2025, let’s retire that fear.

Action step: Reframe “too much” as “exactly enough.” Keep a “Wins Journal.” Every time you speak up clearly and it lands well (someone says “great point,” a decision shifts, or you simply feel proud), jot it down. Review weekly. Evidence beats fear every time.

Diminishing Non-Verbal Habits

Shrinking physically—crossing arms tightly, nodding excessively while others speak, or letting interruptions slide—reinforces invisibility.

Action step: Try the “Power Pose Reset.” Before any meeting or presentation, stand tall, shoulders back, feet planted, hands on hips for 60 seconds (bathroom stall works!). In the moment, if interrupted, use the gentle reclaim: “I’d like to finish my thought—then I’m eager to hear yours.”

One small change compounds fast.

THE RUN

🎬 Your Action Plan: The 5-Day Clutter Cleanse

Ready to take action right now? Block 15 minutes tonight and do this:

  1. List three phrases you used this week that softened your message.

  2. Rewrite them using the replacements above.

  3. Pick one meeting or email tomorrow to test the new versions.

  4. Reply to this newsletter (yes, hit reply!) and tell me which one you’re dropping first—I read every response.

You deserve to be heard as the authority you already are. Clearing this clutter isn’t about adding more to your plate; it’s about removing what’s been weighing you down. When your communication is clean and confident, doors open—speaking gigs, promotions, influence—all follow.

🎊 Here’s to 2026 being the year your expertise finally gets the microphone it’s earned.

Onward—with clarity and zero apologies 🚀

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

THE WRAP

Before You Go:

  1. Please 🙏 use the poll below to tell me how I did this time. Your feedback helps me make better content.

  2. If you have not already, please subscribe to my newsletter here.

  3. End-of-Year Party this December 13th → here.

  4. Our FIRST free event of 2026: Voices of Transformation: AI, Robotics, and the Future of Business → here.

Keep Shining,

Barkha

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